Big news from Spotify: the company has named New Stance, of The Miroma Group's entertainment and digital marketing agency, as Spotify's new UK influencer marketing agency.
The agency’s goal is to create and deliver a revamped influencer marketing strategy. The team is coming in to target younger audience, promote new perks, and more.Read More
In a world where customers are more discerning than ever before, how companies market matters. Maybe that’s why there has been a 1500% increase in the searches for “influential marketing” over the last three years. For more information on the state of influencer marketing today, check out this new infographic from Digital Information World.Read More
Have you heard about H&M's new influencer-style shopping platform? It's huge news for anyone in the industry. Learn more here.Read More
Influencer marketing’s growth and evolution have gone a long way to make marketing more transparent and seamless. There’s still one portion that continues to be tough for users, though, and that’s measuring the ROI of their influencer efforts. Fortunately, Forbes just released some hot new tips for 2019.Read More
Some influencers are buying engagement, and it’s making companies that work with them concerned. Fortunately, a new AI tool can show brands who pays for their following and who built it organically.Read More