How To Rank High In Instagram's Algorithm Feed

In a recent TechCrunch report on how Instagram's newsfeed truly works, new information emerged on how the algorithm affects post rankings and which ones you get to interact with. 

According to the behind-the-scenes look, despite the backlash against the algorithmic feed as opposed to the app's previous chronological feed, Instagram now says that "relevancy sorting has led to its 800 million-plus users seeing 90 percent of their friends' posts and spending more time on the app" as opposed to before when users were missing "70 percent of all posts and 50 percent of their friends' posts." 

Instagram also denied "shadowbanning," or making it so photos are silently not being shown to the wider Instagram base through its tags. Shadowbanning has been a popular criticism among content creators on the app, however, Instagram stated that it "doesn't downlink users for posting too frequently or for other specific behavior." 

So, how can content creators benefit from these new insights? 

According to a PetaPixel analysis of the TechCrunch report, three important factors will more likely increase your post rankings than trying to outwit Instagram's algorithm: being consistent, encouraging interactions, and finding a good pace.