85% Of Influencers Don't Want To Be Called 'Influencers'
In a case study conducted by the Influencer News staff, it was revealed that approximately 85% of social media power-users, those between 5,000 and 100,000+ genuinely garnered followers on Instagram, said that they preferred the term 'creator' over the term 'influencer.'
In a subject pool of 385 unique responses conducted by a group of content creators within the fashion photography and lifestyle spaces, 327 voted that they preferred the title 'creator,' whereas 58 voted in favor of 'influencer.'
When weighing follower counts, it was revealed that social media power-users not only overwhelmingly considered themselves 'creators' rather than 'influencers,' but as follower counts increased, the percentages favoring the term 'creator' increased as well. Those between 5-10K followers voted in favor of 'creator' by 89%. Within the 10-25K range, it slightly increased to 90%. For the 25-50K range, it jumped to 95% in favor of the title 'creator.'
This data can interestingly infer that the higher the reach one has, the more likely they are to consider their work as more artistic and less of a product, when considering the connotations of each terms within the industry.
It brings up a dilemma felt over the term 'influencer, leaving us in the industry with a critical question to ask ourselves: If the industry refers to a group of individuals by a term they do not even define themselves by, then what does this say about the way the industry perceives their roles or the work they create? While marketers thus perceive 'influencers' as commodities, or glorified billboards, just by their title alone, they themselves, more than anything, aim to share meaningful content with the world, as their influence is thus a byproduct of exceptional content creation.
As a publication built by and dedicated to creators, this data is particularly potent, especially considering the implications this has for our identity moving forward.