Actress Maisie Williams To Launch 'Daisie' Social App To Help Creators Network and Find Opportunities
By: Alyssa Jorgensen
Announced by the actress in a series of Instagram posts this morning, Williams, 20, described the new platform as a congenial space where "creators can network, like, share and collaborate on projects within a social networking setting."
The development of talent discovery and collaborative social networking apps such as Daisie are part of a growing movement within the tech industry, and for good reason. It's not only providing previously inaccessible opportunities for young talent to be seen across the globe, but it's also fragmenting an old institution of misconduct within the creative industry, making way for a new and improved system.
“I want Daisie to give other creatives the opportunities that I was lucky enough to receive at the beginning of my career," Williams said in a statement regarding the new app. "Daisie will break down the archaic gap between youth and creative jobs; offering new opportunities for individuals to collaborate, learn and create – establishing a new way for talented individuals to be discovered and employed."
As an advocate for women's rights, Williams also views the launch of Daisie as a step in the right direction for women being discovered on more equitable grounds within the entertainment industry. This is specifically timely given the recent storm of Hollywood men who have been outed through sexual misconduct allegations, and the surge of women demanding change through female empowerment movements such as #TimesUp and #MeToo dominating the social media sphere.
"I couldn't be happier about the change we are currently seeing in creative industries and the movement towards women becoming truly valued," Williams said.
The company's co-founder, film producer Dom Santry, hopes this app will improve social media's reputation for often being a "very lonely place" that doesn't fully "inspire collaboration" or "foster meaningful connections."
"It's very easy for creative voices to get lost in platforms riddled with ads and unimportant content," Santry said. "We're hoping to eradicate these, providing a focused, industry specific platform."
According to the company, the app is still in its early stages of development. It's aimed to be officially released in the App Store by August, 2018.