Influencer platform Matchmade raises €4.25m, reveals new U.S office plans, & expands to Twitch

In a recent press release issued by Matchmade, the organization overviews it’s ambitious growth plans by appointing an early Twitch employee as GM of its soon-to-open San Francisco office as well as expanding the platform to include Twitch influencers.

Alongside the funding, Matchmade will also open a new office in the USA. Matchmade revealed the expanded reach of its platform will now include Twitch, in addition to YouTube. The new San Francisco office will be run by early Twitch employee Jordan “Soma” Tayer who has joined the team and will serve as GM for North America. Listed by Forbes in the ‘30 under 30’ list for gaming, Tayer can also be found regularly streaming on Twitch where he has over 43k followers.

The Matchmade platform analyses over 3M channels and 300M videos on YouTube as well as 12M streams and 260K channels on Twitch to provide analytical data-based influencer matching for games and other products. Matchmade allows advertisers to not only search and find, but also reach out to and communicate with multiple influencers in one place. The platform shows real-time campaign data on its dashboard, which supports the majority of 3rd party data tracking companies such as Appsflyer, Kochava and Adjust. The platform has seen a 400% increase in campaign investment from advertisers in 2018 compared to 2017.

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