Here Are 2018's Influencer Marketing Trends To Expect

Influencer marketing is expected to dominate the social media marketing scene in 2018, and as we embark upon the new year, the predictions for the most impactful trends are now relevant: value of services will increase, KPI and ROI measuring will be vital, the integration of mega-, macro-, and micro-influencers, video marketing will be critical for online audience, more lawsuits against brands and influencers, the rise of “fake” influencers with followers they bought, Instagram will surpass one billion users milestone.

Alyssa Jorgensen