YouTube Empowers A New Era Of Creators in 2018, Investing $5 Million In 'Positive' Video Content
It's official: YouTube is done being defined by its entourage of defrocked creators. From PewDiePie's slew of racial slurs to Logan Paul's defaming 'suicide forest' video spurring mass criticism of the platform in 2017, the video-sharing service announced yesterday that 2018 is the year it more purposefully bolsters its creators who use their voices to "create change" and "encourage positive social messages." The company said in a statement on its official blog that it will invest $5 million in "diverse voices harnessing the power and scale of YouTube in groundbreaking, positive ways."
This multi-million dollar investment will be pumped into their international Creators for Change platform, which was launched in 2016 to allegedly combat the internet's reputation of "fueling division and distrust." This crew of 39 creators aim to "counter hate and promote tolerance" amid the platform's community of 1.3 billion users. Their video content touches on a variety of social justice topics, including racism, police brutality, challenging stereotypes of Muslim women, and the global refugee crisis.
It is hard to know whether this investment will truly alter the culture of the world's most powerful video platform. When it comes to sheer numbers, this seems like a hopeless feat: the Creators for Change videos seldom hit 1M views, while Logan Paul steadily averages around 3 billion views every day.
Regardless, it seems that YouTube has taken a serious look in the mirror, and is taking conscientious ownership of the consequences that derive from birthing the Frankenstein-esque machine of untamable content circulation. From hosting videos that terrorize children to profiting off creators who would do anything for views, such as bullying their children or committing arson, the platform is making heavy monetary modifications to their current system.
While YouTube cannot take back 2017's mistakes, empowering a new generation of creators seems like a good place to start in 2018.