YouTubers Now Need 1K Subscribers And 4K Watch Time Hours To Make Money
According to a report by The Verge, YouTube is now tightening the requirements channels must meet in order to monetize, or attach ads to, their video content. Previously, one needed 10,000 public views (without regard to an annual viewing hour requirement) in order to join YouTube's Partner Program. In a statement on YouTube's blog, the video sharing company stated that these new higher standards will help prevent "potentially inappropriate videos from monetizing which can hurt revenue for everyone."
These stiffened rules to ensure creators are "contributing positively to the community" and to suppress potentially exploitative and dangerous videos from being published emerge at a topical time for YouTube, as it just recently cracked down on powerhouse YouTuber Logan Paul amid his controversial video of a dead body hanging in Japan's 'suicide forest.'
According to a report by USA Today, however, these new guidelines still would not have stopped Paul's 'suicide forest' video from surfacing, as he still had well over the newly-minted requirements for subscribers and annul viewing hours. The media outlet stated that Paul's channel "still remains in place, and he still gets revenue from the Partner program."