Musical.ly pledges $50 million “creator fund” to older demographic

Musical.ly is launching new initiatives for creators after its recent acquisition by Chinese social media giant Toutiao, one of which being a $50 million dollar fund devoted to “invest[ing] in education, training and community enrichment” on the platform. This fund will target creators on college campuses to help develop new talent and invest in video storytelling and digital media programs.

Alyssa JorgensenMost Popular