Social Media Influencers React To Net Neutrality Repeal
By: Alyssa Jorgensen and Stewart Clementz
IRVINE, CA — On Thursday, the F.C.C. voted to repeal Net Neutrality, or the rules regulating the companies that connect consumers to the internet. This decision to draw back these regulations ultimately jeopardizes the prior level-playing field across the internet, which used to work to protect consumers from broadband and mobile providers prioritizing certain source content over others.
This legislative change will unfortunately drastically change the way in which social media influencers at large will interact with their loyal followers-turned-consumers. With the repeal of Net Neutrality, webpages will likely take longer to load (an approximate increase from 1 to 3 seconds) as high-speed internet delivery will soon be commodified, which will likely result in consumers bouncing, or leaving, their desired sites more quickly than before.
This decision has made waves not solely within the general public, or within the entertainment industry (Netflix recently spoke out against the repeal via Twitter), but more specifically within the influencer community. And for good reason - influencers will likely feel the repercussions of this legislative decision most harshly, as their organic search rankings could soon be jeopardized.