How far should influencers take their travel stunts? This week, Americans influencers Kelly Castille and Kody Workman run the account @positravelty, posted one eyebrow-raising photo from a recent trip. According to their 60,000 followers, this one took it too far.
Gen Z: they’re consumes about 1995 and 2010, and they can be a bit harder to reach than Millennials. With that in mind, how do you plan an influencer marketing campaign that will reach these consumers?
In a world where customers are more discerning than ever before, how companies market matters. Maybe that’s why there has been a 1500% increase in the searches for “influential marketing” over the last three years. For more information on the state of influencer marketing today, check out this new infographic from Digital Information World.
Influencer marketing’s growth and evolution have gone a long way to make marketing more transparent and seamless. There’s still one portion that continues to be tough for users, though, and that’s measuring the ROI of their influencer efforts. Fortunately, Forbes just released some hot new tips for 2019.
People tend to come and go where influencer marketing is concerned. Fortunately, a new Linqia report is here to promote adoptions and underline exactly how important influencer marketing is across industries.
Online fashion and beauty retailer Revolve has spent almost ten years building a massive influencer marketing dynasty. Today, they have an in-house team dedicated to promoting their influencer marketing strategy. Despite all this success, though, Raissa Gerona, Revolve’s chief brand officer, thinks influencer marketing is still just beginning to take off.
The Influencer Marketing Awards is known around the country for highlighting the best influencer marketing campaigns of the last year. Just now, this year’s awards announced its winners in London. Featuring senior representatives from the industry’s leading agencies, brands, influencers, this award ceremony called out the “Who’s who” of modern influencer marketing. Who won?
Tribe is an Australia-based influencer marketing platform that helps brands connect with micro-influencers. Recently, the platform raised $7.5 million in Series A funding and has begun to eye an expansion into the United States. In fact, the United States already accounts for 20 percent of the platform’s more than 50,000 influencers. Right now, Tribe is working with brands like Unilever, L’Oréal and Marvel. Collectively, the platform generating upwards of $250,000 worth of branded content daily.
If you’ve seen the hot new Fyre Festival documentary on Netflix, you know that influencer marketing has come under a bit of a microscope in recent years. How did a fiasco like the Fyre Festival happen, and how do companies, regulators and consumers keep it from happening again? The answer, according to Forbes, is simple: increased transparency and conversation.
Think the college admissions scandal seems like it doesn’t have much to do with influencer marketing? Think again. There are a few things every influencer can learn from the ordeal, specifically where it pertains to Olivia Jade.
Instagram is now focusing on transparency in advertising by allowing brands to sponsor or promote influencer posts as their own ads. Rather than a brand paying an influencer discreetly for a post, this will create and formalize the process behind ad-buying. These branded content ads will expand the overall reach of the post.
A report by US marketing specialist Captiv8 has shown that brands could be wasting up to a quarter billion dollars on influencer marketing due to fraud. The study indicates that more than 11% of engagement on some posts were bought or sourced from fraudulent accounts.
Influencer marketing has definitely gained traction in the last few years and is continuing to boom going into 2019. More companies are expanding their marketing strategies to incorporate influencer marketing, and many others are increasing their influencer budgets.
With influencers using many platforms for marketing and branding purposes, keeping these accounts secure becomes a top priority. However, hackers are now keen to this value behind influencer mediums and are getting creative in their ability to steal user credentials. One of these hacking methods is called a credential stuffing attack. A credential stuffing attack is when the hacker takes a stolen credential and uses an automated process to use the credentials into popular websites.