Samsung has announced production of a record-setting 30TB SSD, but don’t expect to use it any time soon. This solid state drive is designed specifically for enterprise customers looking to shift from the unreliable platter HDDs of yesteryear to the speed and reliability SSDs offer.
From unranked to #1 on the app store in just four days, Vero is the latest social media bandwagon that thousands of users are jumping on. However, discrepancies within the creator community are arising with the app's founder, Ayman Hariri, and his intentions with revamping his controversial 2015 business venture.
During its latest quarterly earnings call, Snapchat CEO Evan Spiegel shared, “We have historically neglected the creator community on Snapchat...In 2018, we are going to build more distribution and monetization opportunities for these creators.”
Submit your best smartphone-shot film for the grand prize of "$3,000 in rad gear, a trip to NYC to debut your film at the premiere, and a chance to party with some of your favorite Youtubers and filmmakers."
Yesterday, YouTuber Casey Neistat was given unprecedented access to have an on-the-record interview with one of YouTube’s executives, Robert Kyncl, on the future of the platform's creator community. Kyncl is the video-sharing services' chief business officer (CBO) making him second in command behind Susan Wojcicki, YouTube’s CEO....
In a subject pool of 385 unique responses conducted by a group of content creators within the fashion photography and lifestyle spaces, 327 voted that they preferred the title 'creator,' whereas 58 voted in favor of 'influencer.'
By funneling interested viewers to websites and apps, companies such as Honda are better able to interact with their consumers through graphics, games, and limited time sales, while also collecting quality data on when and why users left their platform. The most prevalent form of this advertising is influencer marketing.
Entitled SocialRank For Content, users can now identify exactly when a follower is engaging on their Twitter and Instagram accounts. With updated granular analytics tools, including an engagement-metric timeline, brands, marketers, and influencers alike are able to better understand the nitty-gritty details of their content performance.
Maisie Williams, best known as Game of Thrones' beloved vagabond Arya Stark, is expanding her professional enterprises to tech with the release of her new social app 'Daisie.' Williams describes the new platform as a congenial space where "creators can network, like, share and collaborate on projects within a social networking setting."
CuratedBy is the new social platform that is, quite literally, the one link to rule them all. This application curates all of your social media posts, portfolios, websites, products, merchandise and more into one uniform feed to help its users better organize their independent links and to more effectively monetize their social media influence.
The model is lighter, smaller and probably cheaper than its beloved predecessor, the 2016 Mavic Pro ($999), but jam-packed with some exciting new features. The leaked spec sheet reveals a 4K video capability (aligning with the Pro's video capabilities and an update from the DJI Spark's 1080p resolution), a panorama mode, a 32-megapixel camera, gesture control, obstacle-savvy sensory awareness, and a 21-minute flight time (a slight downgrade from the Pro's 30 minute flight time).
According to a report by The Verge, YouTube is now tightening the requirements channels must meet in order to monetize, or attach ads to, their video content. Previously, one needed 10,000 public views (without regard to an annual viewing hour requirement) in order to join YouTube's covered Partner Program. In a statement on YouTube's blog, the video sharing company stated that these new higher standards will help prevent "potentially inappropriate videos from monetizing which can hurt revenue for everyone."
With any new update to our favorite social apps, a division forms between those who adapt and those who resist the change. While some influencers miss the "pithy and concise aspect" to 140-character tweets, rewarding those who work to express their ideas in a sharp and innovative fashion, others believe the longer character count will "help with sponsored content." How do you feel about 280 character tweets?
In a galaxy far, far away, aka 2008, the Jonas Brothers' 'Burnin' Up' music video, The Lonely Island's YouTube glory days, Achmed the Dead Terrorist, and Miley Cyrus' '7 Things' music video were the most popular content on the web. Feel old yet?
Is the beloved adventure camera brand dying? After slashing more than 250 jobs due to weak demand for their products, the company announced this morning that its stock will be halted due to steep, expected drops in revenue. Experts predict that the impending death of this hardware giant could be marked by a buy-out from the likes of DJI or Samsung.
Influencer marketing is expected to dominate the social media marketing scene in 2018, and as we embark upon the new year, the predictions for the most impactful trends are here: value of services will increase, KPI and ROI measuring will be vital, the integration of mega-, macro-, and micro-influencers, video marketing will be critical for online audience, more lawsuits will arise against brands and influencers, the rise of “fake” influencers with followers they bought, and Instagram surpassing one billion users milestone.
In an open letter to brands, an influential blogger spoke out against brands who offer influencers exposure as a means of compensation for a collaboration, without payment or product exchange. For influencers, the blogger stated that exposure is not something that is guaranteed to drive value to their professional pursuits. Read the letter here.
Instagram will now feature content on your newsfeed from accounts that you do not choose to follow via the new "Recommended Posts" feature. Further deviating from a chronological feed to an algorithm-based feed, the photo sharing service will suggest content based on trending content that your followers are liking, similar to the recommended page. While this might allow trending content to be distributed to target audiences, users are unhappy with newly cluttered feeds.