A report by US marketing specialist Captiv8 has shown that brands could be wasting up to a quarter billion dollars on influencer marketing due to fraud. The study indicates that more than 11% of engagement on some posts were bought or sourced from fraudulent accounts.
Influencer marketing has definitely gained traction in the last few years and is continuing to boom going into 2019. More companies are expanding their marketing strategies to incorporate influencer marketing, and many others are increasing their influencer budgets.
With influencers using many platforms for marketing and branding purposes, keeping these accounts secure becomes a top priority. However, hackers are now keen to this value behind influencer mediums and are getting creative in their ability to steal user credentials. One of these hacking methods is called a credential stuffing attack. A credential stuffing attack is when the hacker takes a stolen credential and uses an automated process to use the credentials into popular websites.
More and more brands are beginning to consider influencer marketing as a part of their official marketing budgets. By 2022, influencer marketing is predicted to reach between $5 billion and $10 billion.
In a recent press release issued by Matchmade, the organization overviews it’s ambitious growth plans by appointing early Twitch employee as GM of its soon-to-open San Francisco office as well as expanding the platform to include Twitch influencers.
Kellogg is making a bold statement towards influencer marketing and is no longer paying influencers based on their reach. The reason behind this decision is that reach and engagement can easily have made up numbers.
In the last few years, the Federal Trade Commision (FTC) has put the pressure onto influencers (specifically on Instagram) and mandating that they use the hashtags #ad or #paid in brand partnership-related posts.
Pinder has made his way across news platforms for being cast as the role of Kai in the Australian Mega Film Garrison 7: The Fallen from Gena8 Studios. Gena8 studios has worked on productions such as Marvel Avengers, The Matrix, The Lord of The Rings, The Hobbit, Superman Returns, The Wolverine films and many more.
Samsung has announced production of a record-setting 30TB SSD, but don’t expect to use it any time soon. This solid state drive is designed specifically for enterprise customers looking to shift from the unreliable platter HDDs of yesteryear to the speed and reliability SSDs offer.
From unranked to #1 on the app store in just four days, Vero is the latest social media bandwagon that thousands of users are jumping on. However, discrepancies within the creator community are arising with the app's founder, Ayman Hariri, and his intentions with revamping his controversial 2015 business venture.
During its latest quarterly earnings call, Snapchat CEO Evan Spiegel shared, “We have historically neglected the creator community on Snapchat...In 2018, we are going to build more distribution and monetization opportunities for these creators.”
Submit your best smartphone-shot film for the grand prize of "$3,000 in rad gear, a trip to NYC to debut your film at the premiere, and a chance to party with some of your favorite Youtubers and filmmakers."
Yesterday, YouTuber Casey Neistat was given unprecedented access to have an on-the-record interview with one of YouTube’s executives, Robert Kyncl, on the future of the platform's creator community. Kyncl is the video-sharing services' chief business officer (CBO) making him second in command behind Susan Wojcicki, YouTube’s CEO....
In a subject pool of 385 unique responses conducted by a group of content creators within the fashion photography and lifestyle spaces, 327 voted that they preferred the title 'creator,' whereas 58 voted in favor of 'influencer.'
By funneling interested viewers to websites and apps, companies such as Honda are better able to interact with their consumers through graphics, games, and limited time sales, while also collecting quality data on when and why users left their platform. The most prevalent form of this advertising is influencer marketing.
Entitled SocialRank For Content, users can now identify exactly when a follower is engaging on their Twitter and Instagram accounts. With updated granular analytics tools, including an engagement-metric timeline, brands, marketers, and influencers alike are able to better understand the nitty-gritty details of their content performance.
Maisie Williams, best known as Game of Thrones' beloved vagabond Arya Stark, is expanding her professional enterprises to tech with the release of her new social app 'Daisie.' Williams describes the new platform as a congenial space where "creators can network, like, share and collaborate on projects within a social networking setting."
CuratedBy is the new social platform that is, quite literally, the one link to rule them all. This application curates all of your social media posts, portfolios, websites, products, merchandise and more into one uniform feed to help its users better organize their independent links and to more effectively monetize their social media influence.