Learn Photography Essentials

It can be difficult to stand apart by simply producing and posting content - unique content can be hard to come by in the age of social media influencers. However, it is a lot easier to stand out based on the quality of the content itself! Anyone can take a decent-enough cell phone picture and post in on Instagram, but not everyone understands the technicality behind taking a proper, professional looking photo using really photography equipment (like a DSLR of some sort).

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Learn Marketing Lingo

When working with brands and marketing specialists who’s job is to figure out how to best spend a marketing budget, it is imperative that an influencer shows their in-depth understanding of that specific industry. Marketing Managers are typically hoping to find someone that “gets it” and can speak their language. Here are a few concepts to learn and understand:

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Analytics: Provide the Brand some Data

Although some brands are “easy” to work with an will send out product and ask for minimal in return, influencers should not get used to the approach. The reason brands are sending out product in the first place is to maximize their marketing efforts, with the hopes of increased brand awareness or to sell more products. With that being said, many brands and marketers need data to quantify their efforts.

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Rathyna GomerComment
Build Trust: Buy the Product First

Approaching a brand and asking for product, services, or promotion can be intimidating, especially if you don’t have an established relationship with the company. At times, there is even a stigma associated with influencers who ask for “free” things (even if that is not the intent of the request). A great way to defuse these assumptions and immediately establish trust with a brand representative is to show that you are already a customer of the brand.

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Rathyna GomerComment