Posts in breaking news
4 Things Needed to Build an In-House Influencer Marketing Team

An overwhelming majority of brands have reported that their influencer marketing workload has risen. With that being said, it’s vital to have a strong strategy in place that can be scaled for success. Their are at least four necessary components needed in building a successful influencer strategy:

  1. The Team

  2. The Tools

  3. The Money & Metrics

  4. Building and Testing Influencer Funnel

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7 Key Stats for Influencer Marketing in 2019

With influencer marketing on the rise in 2019, what trends should brands be looking out for? Here are 7 key stats to be watching for this year:

  1. Influencer marketing is projected to become a 10 billion dollar industry by 2020.

  2. Transparency & authenticity are key factors in influencers’ success.

  3. Over a third of Instagram accounts with over 15k followers are influencers.

  4. Almost half of marketing are concerned with fraudulent influencer activity concerning bots.

  5. About a fifth of young adults have made a large purchase because of an influencer.

  6. Most marketing believe that being able to measure ROI will determine the future of influencer marketing.

  7. Engagement is the biggest measure for influencer marketing.

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Best Practices for Using "Stories" on Social Platforms

Social media has become the easiest ways for brands to reach customers in their everyday lives. Stories are now meeting the needs of the high demand of relevant and current content from consumers. Stories became popular in Snapchat, eventually taking over Instagram, and now Facebook.

Stories are just another form of digital and visual story-telling which brands have seen success with. Before considering using Stories, check out these three tips on how to put together an effective strategy —>

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10 Things to Check Before Partnering with an Influencer

New studies are showing that it may be more effective for a brand to work with “smaller” influencers who have a specific niche. The potential problem with influencers who have a smaller audience is that they may not have a marketing strategy in place and could be lacking industry knowledge overall.

Here is a quick guide on how to make sure the right influencer is being selected for a marketing campaign —>

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