7 Key Stats for Influencer Marketing in 2019
With influencer marketing on the rise in 2019, what trends should brands be looking out for? Here are 7 key stats to be watching for this year:
Influencer marketing is projected to become a 10 billion dollar industry by 2020.
Transparency & authenticity are key factors in influencers’ success.
Over a third of Instagram accounts with over 15k followers are influencers.
Almost half of marketing are concerned with fraudulent influencer activity concerning bots.
About a fifth of young adults have made a large purchase because of an influencer.
Most marketing believe that being able to measure ROI will determine the future of influencer marketing.
Engagement is the biggest measure for influencer marketing.