7 Key Stats for Influencer Marketing in 2019

With influencer marketing on the rise in 2019, what trends should brands be looking out for? Here are 7 key stats to be watching for this year:

  1. Influencer marketing is projected to become a 10 billion dollar industry by 2020.

  2. Transparency & authenticity are key factors in influencers’ success.

  3. Over a third of Instagram accounts with over 15k followers are influencers.

  4. Almost half of marketing are concerned with fraudulent influencer activity concerning bots.

  5. About a fifth of young adults have made a large purchase because of an influencer.

  6. Most marketing believe that being able to measure ROI will determine the future of influencer marketing.

  7. Engagement is the biggest measure for influencer marketing.

Read more on these key stats and how they may impact individual marketing strategies —>