Trying to sell something? How to PITCH it.
There's a great book called the Irresitible Offer, it explains how to pitch something.
I've made my own version of the core ideas, so when you're about to make your next video or write sales copy, make sure to incorporate answers to these questions:
• What is it?
• Why should I care about it?
• How much will it cost me?
• What's in it for me?
• Why should I trust you?
• What do you need from me?
• Will it save time? (Very valuable)
• When is it available?
• What do I need to do next?