10 Things to Check Before Partnering with an Influencer

New studies are showing that it may be more effective for a brand to work with “smaller” influencers who have a specific niche. The potential problem with influencers who have a smaller audience is that they may not have a marketing strategy in place and could be lacking industry knowledge overall.

Here is a quick guide on how to make sure the right influencer is being selected for a marketing campaign —>