Madison Edwards Launches New Womenswear Label: Marli
Madison Edwards, a social media influencer with over 600k Instagram followers partnered up with inVue to launch a new womenswear label named Marli. This launch is the first line for inVue, an agency that has steadily worked to change the landscape of e-commerce by challenging corporate brands.
Madi Edwards created Marli in partnership with inVue while focusing on fun and bold designs with the goal of making women feel beautiful. The collection is youthful in nature and can be used for multiple seasons in the year. The collection varies from activewear and swimwear, designed for intense gym workouts and tropical vacations. This brand was born from Madi’s love of fitness and her career as a model, amongst other things. After realizing that she was driving sales for fashion businesses across the world as an influencer, she decided to create her own brand.
"We see sub-culture as the new pop-culture and we’re building a dynamic machine that can seamlessly bridge the worlds of creative and commerce. inVue works with the influencer’s creative vision, turns it into a tangible reality and then connects the products to consumers,” says Jack Hammond, CEO of inVue. inVue’s team provides support for the brand with creation, production, and growth.
The collection is now available online at www.shopmarli.com.