An overwhelming majority of brands have reported that their influencer marketing workload has risen. With that being said, it’s vital to have a strong strategy in place that can be scaled for success. Their are at least four necessary components needed in building a successful influencer strategy:
Although Facebook has been a go-to platform for the consumer market to discover and learn about brands, it is no longer standing in the #1 spot. Now it appears that YouTube has become one of the most effective social media marketing platforms with video content as a whole and mobile-friendly videos are becoming the most sought after media.
Social media has become the easiest ways for brands to reach customers in their everyday lives. Stories are now meeting the needs of the high demand of relevant and current content from consumers. Stories became popular in Snapchat, eventually taking over Instagram, and now Facebook.
There are many ways to go about becoming an influencer on social media. However it can be a daunting experience for those who are wanting to create a strong following but don't know where to begin. Mandy Mink is an influencer coach who built up her own following in as little as 6 months.
New studies are showing that it may be more effective for a brand to work with “smaller” influencers who have a specific niche. The potential problem with influencers who have a smaller audience is that they may not have a marketing strategy in place and could be lacking industry knowledge overall.
Madison Edwards, a social media influencer with over 600k Instagram followers partnered up with inVue to launch a new womenswear label named Marli. This launch is the first line for inVue, an agency that has steadily worked to change the landscape of e-commerce by challenging corporate brands.
The term “influencer” can be based on several criteria, typically having what’s considered a “large” following. A nano-influencer, is an individual with a following between 1,000-5,000 people. The ideas behind this is that the following is more niche, and the influencer is also more in tune with her or her followers.
t seems as though anytime Facebook rolls out a new update of some sort, they are making big ways if the social media world. One potential game-changer is the new “Brands Collabs Manager”, which is on limited release in the U.S.