Since its launch 5 years ago, MVMT has sold over 1 million watches spanning over 160 countries with no outside investment. This week, thanks to the development of avant-garde social media marketing strategies and an entourage of brilliant content creators, the company officially hit its 1-million-follower milestone on Instagram.
Through savvy consumer marketing, mindful social media storytelling, and a passion for environmental conservation, United By Blue has become a powerhouse lifestyle brand and volunteer community, cleaning over 1 million pounds of trash from our oceans.
YouTube’s power doesn’t come from it’s ability to let us upload videos to internet — lots of websites offer that same service. The power comes from us, the community of creators. They need to remember that and continue to act in the good faith of the creators.
New York, London, Paris and Milan Fashion Weeks are here. To help those in the creator space more effectively navigate fashion's biggest season, London-based fashion and lifestyle photographer Rina Rock gives us her top 5 tips for securing an invite.