Promote Successful Campaings
The benefit of influencer marketing is that the influencer has an established demographic and captive targeted audience. Running ads on social media platforms (specifically Facebook and Instagram) can be a shot in the dark – not knowing what criteria to target specifically can end up being a waste of money.
However, a good way to mitigate that issue is by observing and keeping record of the posts that influencers post that have performed well. Rather than creating a new campaign from scratch, promoting that specific post or campaign will be more effective. This can be done by promoting the post directly on the brand’s page, or by providing a budget to the influencer to promote the campaign themselves.