Customized Logos on Products
Sometimes brands look at influencer marketing as a method of expanding brand awareness. However, most companies are looking to increase their bottom line, which in the realm of influencer marketing, that would entail an increase in sales. It can be challenging to incentivize the influencer to push product sales when they have already received compensation of some sort (product, cash, promotion, etc.)
A good way to encourage influencers to sell product, is by providing a unique and customized logo with the influencer’s name or personalized brand incorporated onto the product. Creating a special edition of a regular product should not increase production costs significantly, yet it creates a rarity to the product that will encourage customers to buy the product. This is a win-win for the brand and the influencer since the influencer will be cross-promoting themselves and the brand’s product.