Engaging Influencer's Posts
Influencer marketing is a lot more than just sending product to someone with a large following and monitoring their posts. Fans and consumers are much more educated in the age of technology and could be looking for additional validation of these posts. A simple way to validate an influencer is by engaging with the brand’s social media page.
Engaging an influencer’s post is not difficult, but does require some intentionality and possible planning ahead, especially if the brand is working with several influencers. Engaging the post might be something as simple as liking the post and then commenting with an emoji or a quick support statement.