With the rise of influencer marketing came the rise of influencers, and with the rise of influencers came the rise of micro-influencers. Use these 6 Easy Steps to find micro-influencers for your marketing.Read More
With influencer marketing as the next big thing in digital marketing strategies, plenty of brands are scrambling to find quality influencers to work with. As marketers comb through Instagram accounts and look for new influencers to partner with, there is danger lurking around every corner with fake accounts, fake likes, and fake engagement.
Fake Instagram influencers could be costing marketers up to $100 million each year! (Credit: Mediakix)
Can you spot the fake? Find out how with our checklist.Read More
Influencer Marketing is set to grow to over $10 billion dollars by 2020 (Credit: Mediakix). On Instagram alone, influencer marketing accounted for $1.6 billion dollars in advertising spend in 2018 and that number is only set to increase.
65% of marketers say that they will increase their influencer marketing budget in the next year.Read More
The benefit of influencer marketing is that the influencer has an established demographic and captive targeted audience. Running ads on social media platforms (specifically Facebook and Instagram) can be a shot in the dark – not knowing what criteria to target specifically can end up being a waste of money.Read More
Sometimes brands look at influencer marketing as a method of expanding brand awareness. However, most companies are looking to increase their bottom line, which in the realm of influencer marketing, that would entail an increase in sales. It can be challenging to incentivize the influencer to push product sales when they have already received compensation of some sort (product, cash, promotion, etc.)Read More
There is a happy medium that brands should strive for when it pertains to working with influencers. It can be a little daunting at times having to “babysit” an influencer with their marketing efforts for a specific band or product. When there are zero guidelines, there is a risk of the influencer compromising the brand’s name. However, the response to guidelines and complete freedom should not be to implement strict rules and extremely specific guidelines. This can hinder the marketing effort itself and make it sound too “sponsor”-like. The consumer/fan could catch wind of this and then the influencer could lose credibility.Read More
Influencer marketing is a lot more than just sending product to someone with a large following and monitoring their posts. Fans and consumers are much more educated in the age of technology and could be looking for additional validation of these posts. A simple way to validate an influencer is by engaging with the brand’s social media page.Read More
Working with influencers can be a confusing concept especially if a brand hasn’t taken this approach in the past. Influencer marketing is not simply giving away product and then hoping their fans will somehow stumble upon your page or product. Effective influencer marketing strategies will drive fans from the influencer’s page into buying a product.Read More