Promote Successful Campaings

The benefit of influencer marketing is that the influencer has an established demographic and captive targeted audience. Running ads on social media platforms (specifically Facebook and Instagram) can be a shot in the dark – not knowing what criteria to target specifically can end up being a waste of money.

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Customized Logos on Products

Sometimes brands look at influencer marketing as a method of expanding brand awareness. However, most companies are looking to increase their bottom line, which in the realm of influencer marketing, that would entail an increase in sales. It can be challenging to incentivize the influencer to push product sales when they have already received compensation of some sort (product, cash, promotion, etc.)

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Give the Influencer Some Freedom

There is a happy medium that brands should strive for when it pertains to working with influencers. It can be a little daunting at times having to “babysit” an influencer with their marketing efforts for a specific band or product. When there are zero guidelines, there is a risk of the influencer compromising the brand’s name. However, the response to guidelines and complete freedom should not be to implement strict rules and extremely specific guidelines. This can hinder the marketing effort itself and make it sound too “sponsor”-like. The consumer/fan could catch wind of this and then the influencer could lose credibility.

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Engaging Influencer's Posts

Influencer marketing is a lot more than just sending product to someone with a large following and monitoring their posts. Fans and consumers are much more educated in the age of technology and could be looking for additional validation of these posts. A simple way to validate an influencer is by engaging with the brand’s social media page.

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Rathyna GomerComment
Track Sales with Custom Discount Codes

Working with influencers can be a confusing concept especially if a brand hasn’t taken this approach in the past. Influencer marketing is not simply giving away product and then hoping their fans will somehow stumble upon your page or product. Effective influencer marketing strategies will drive fans from the influencer’s page into buying a product.

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Rathyna GomerComment