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With influencers using many platforms for marketing and branding purposes, keeping these accounts secure becomes a top priority. However, hackers are now keen to this value behind influencer mediums and are getting creative in their ability to steal user credentials. One of these hacking methods is called a credential stuffing attack. A credential stuffing attack is when the hacker takes a stolen credential and uses an automated process to use the credentials into popular websites.
More and more brands are beginning to consider influencer marketing as a part of their official marketing budgets. By 2022, influencer marketing is predicted to reach between $5 billion and $10 billion.
In a recent press release issued by Matchmade, the organization overviews it’s ambitious growth plans by appointing early Twitch employee as GM of its soon-to-open San Francisco office as well as expanding the platform to include Twitch influencers.
The news
A report by US marketing specialist Captiv8 has shown that brands could be wasting up to a quarter billion dollars on influencer marketing due to fraud. The study indicates that more than 11% of engagement on some posts were bought or sourced from fraudulent accounts.
Influencer marketing has definitely gained traction in the last few years and is continuing to boom going into 2019. More companies are expanding their marketing strategies to incorporate influencer marketing, and many others are increasing their influencer budgets.
See what influencers are saying about the trends that they think will explode in 2019 —>
With influencers using many platforms for marketing and branding purposes, keeping these accounts secure becomes a top priority. However, hackers are now keen to this value behind influencer mediums and are getting creative in their ability to steal user credentials. One of these hacking methods is called a credential stuffing attack. A credential stuffing attack is when the hacker takes a stolen credential and uses an automated process to use the credentials into popular websites.
The community
With influencer marketing on the rise in 2019, what trends should brands be looking out for? Here are 7 key stats to be watching for this year:
Influencer marketing is projected to become a 10 billion dollar industry by 2020.
Transparency & authenticity are key factors in influencers’ success.
Over a third of Instagram accounts with over 15k followers are influencers.
Almost half of marketing are concerned with fraudulent influencer activity concerning bots.
About a fifth of young adults have made a large purchase because of an influencer.
Most marketing believe that being able to measure ROI will determine the future of influencer marketing.
Engagement is the biggest measure for influencer marketing.
Although Facebook has been a go-to platform for the consumer market to discover and learn about brands, it is no longer standing in the #1 spot. Now it appears that YouTube has become one of the most effective social media marketing platforms with video content as a whole and mobile-friendly videos are becoming the most sought after media.
Social media has become the easiest ways for brands to reach customers in their everyday lives. Stories are now meeting the needs of the high demand of relevant and current content from consumers. Stories became popular in Snapchat, eventually taking over Instagram, and now Facebook.
Stories are just another form of digital and visual story-telling which brands have seen success with. Before considering using Stories, check out these three tips on how to put together an effective strategy —>
influencer posts
YouTubers, want to better engage with your subscribers, inspire original content, and grow your business? Here's your guide to the new Community Tab to help you do just that: introduce your tab in a video, encourage others to enable notifications, state the purpose of your tab, market your products, promote and offer sneak peeks for latest videos, poll viewers, host Q&A's and more.
There are pros and cons to both programs, however there is a better software depending on what kind of video you plan on making. Most vloggers prefer Final Cut Pro because it's cheaper, and easier to edit with for Mac users (faster rendering). If you plan on taking a more cinematic approach to video, Premiere is often recommended because of After Effects and more in depth functionality. Check out the video below to learn more.
A media kit is a promotional tool Influencers and Creatives can use to better market themselves! Ideally, this would showcase who you are, what you do, why anyone should care, and why they want to hire you. Don't know where to start? Don't worry, we've done it for you. Click here to download.
Most popular
According to a report by The Verge, YouTube is now tightening the requirements channels must meet in order to monetize, or attach ads to, their video content. Previously, one needed 10,000 public views (without regard to an annual viewing hour requirement) in order to join YouTube's covered Partner Program. In a statement on YouTube's blog, the video sharing company stated that these new higher standards will help prevent "potentially inappropriate videos from monetizing which can hurt revenue for everyone."
Musical.ly is launching new initiatives for creators after its recent acquisition by Chinese social media giant Toutiao, one of which being a $50 million dollar fund devoted to “invest[ing] in education, training and community enrichment” on the platform. This fund will target creators on college campuses to help develop new talent and invest in video storytelling and digital media programs.
Editor's Picks
GaryVee’s daily dose of wisdom for social media creators: Contexts of different social media platforms are just as important as your content; too much growth-hacking can dilute the story you’re trying to tell; winning the long-term growth is more important than the numbers of the short-term growth.
Here are 3 mistakes Jake Paul would have avoided while he climbed his way up the ladder on social media: Don't give up on creating consistent content, don't forget the power of spreading your self on multiple platforms, and recognize the strength of exposure over money.
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Influencer marketing has definitely gained traction in the last few years and is continuing to boom going into 2019. More companies are expanding their marketing strategies to incorporate influencer marketing, and many others are increasing their influencer budgets.
See what influencers are saying about the trends that they think will explode in 2019 —>