An overwhelming majority of brands have reported that their influencer marketing workload has risen. With that being said, it’s vital to have a strong strategy in place that can be scaled for success. Their are at least four necessary components needed in building a successful influencer strategy:

1. The Team

2. The Tools

3. The Money & Metrics

4. Building and Testing Influencer Funnel

With influencer marketing on the rise in 2019, what trends should brands be looking out for? Here are 7 key stats to be watching for this year:

1. Influencer marketing is projected to become a 10 billion dollar industry by 2020.

2. Transparency & authenticity are key factors in influencers’ success.

3. Over a third of Instagram accounts with over 15k followers are influencers.

4. Almost half of marketing are concerned with fraudulent influencer activity concerning bots.

5. About a fifth of young adults have made a large purchase because of an influencer.

6. Most marketing believe that being able to measure ROI will determine the future of influencer marketing.

7. Engagement is the biggest measure for influencer marketing.

Although Facebook has been a go-to platform for the consumer market to discover and learn about brands, it is no longer standing in the #1 spot. Now it appears that YouTube has become one of the most effective social media marketing platforms with video content as a whole and mobile-friendly videos are becoming the most sought after media.